ConvertCold builds the strategic layer between your ad account and your customer — the layer most brands don't know is missing.
Book a Strategy CallMost DTC brands have the machine handled — the campaign structure, the budget allocation, the platform mechanics. What they don't have is a strategy for what goes INSIDE the ads. So they launch dozens of creatives hoping something works, burn through ideas, blame ad fatigue, and wonder why they can't scale. The problem isn't the algorithm. It's the ammunition you're feeding it.
We start by diagnosing what's actually happening in your ad account — which ads drive real profit and which ones just take credit. Then we go deep on your buyer — not demographics, but what they need to believe, feel, and understand before they'll purchase. From there, we engineer creative strategies where every ad has a specific role in the customer journey, built on buyer psychology, not guesswork. The result: fewer ads, cleaner signals, and a system the algorithm actually rewards.
Every ad should earn its seat by doing a job no other ad in the account does.
The algorithm rewards clarity and punishes noise.
Profit is measured in dollars, not ratios.
The best creative comes from understanding your buyer deeper than your competitors do.
Creative strategy isn't a volume game. It's a precision game.
I'm Brian. U.S. Air Force veteran and former All-Air Force athlete turned creative strategist. My path into this started on the sales floor — I came in as a high-ticket closer for a direct response brand, and quickly got pulled into everything else. Copywriting. Email. Content. Then managing the ad account. I went from closing sales to building the entire growth engine — creative, media buying, data analysis — scaling a lean team to half a million in profit on $10-20K/month in ad spend.
That's where I realized the real leverage wasn't in any single skill. It was in the strategic layer connecting all of them — understanding why the right message, to the right person, at the right stage, is what actually makes an ad account print. I'm based in Austin, TX, and I work with DTC brands who are done guessing and ready for a system that actually scales.